Associate Marketing Manager, Social Games

PlayFirst is an innovative entertainment company that makes games appealing to everyone. We create engaging story worlds that capture imaginations and we make those experiences available everywhere consumers want to play. PlayFirst teams create outstanding games, then we bring those games to life across popular platforms worldwide including PC, Mac, iPhone, mobile, handheld, and console. The company's portfolio includes world-renowned titles, such as Diner Dash®, Wedding Dash™, Chocolatier™, and Dream Chronicles™. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages.

Founded in 2004 by veterans of Internet portals, traditional games publishers, entertainment software, and technology firms, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. PlayFirst, Inc is headquartered in downtown San Francisco.

Responsibilities:

The Associate Marketing Manager for Social Games works directly with the Product Managers to drive the planning and execution of PlayFirst’s marketing initiatives to achieve business objectives on the social and Facebook platform. Through the creation and execution of marketing plans, product recommendations, consumer and market analysis, and managing budgets, this individual will work to grow unit sales and profits through the innovative marketing of social game titles.

• Collaborate with internal and external teams to identify and execute on marketing opportunities through programs that align with cross-company and cross-platform goals.
• Responsible for managing the production of outbound advertising and marketing materials including Facebook, web, email, video, blogs, and social media.
• Drive the development and distribution of key assets including screen shots, icons, game footage, and marketing copy to support distribution portals, online application stores, cross-platform promotions, and PR outreach.
• Conduct post launch and promotion analysis. Use analytics including acquisition, retention, conversion and sales data to measure performance of programs and drive future innovation.
• Provide reports and recommendations with ROI analysis to inform product line decisions and prioritize feature development in existing and upcoming game titles.
• Assist in communicating social game project timelines and requirements to company stakeholders.
• Responsible for summarizing industry trend data and reports to inform product specifications.
• Responsible for consumer insights, focus tests, and competitive analysis. Utilize insights gained to craft appropriate messaging and identify new marketing opportunities.
• Responsible for community relations, forum moderation, and analysis of user reviews to inform ongoing updates and improvements to game titles.

Required Experience:

• 3+ years marketing experience.
• Enthusiasm for Facebook games.
• Understanding of marketing strategies especially relating to Facebook and interactive entertainment.
• Understanding of Facebook marketing.
• Ability to interpret data and make business recommendations.
• Experience managing full-cycle creative brief process - from writing briefs, assessing and evaluating creative material, to production and distribution of finished assets..
• Experience writing and copy editing.
• Demonstrated capacity for independent initiative.
• Clear customer-focus.
• Bachelor's Degree, business or marketing.

Preferred Experience:

• Experience Twiki editing and managing content on intranet sites.
• Enthusiasm for and first hand experience with the Facebook and social platform.
• Experience in a video game or software development environment.
• Proven experience communicating with customers through electronic modes such as email, online forums, discussions boards, blogs, etc.

Benefits:

Core benefits include: health, dental, vision, life/disability, flexible spending accounts, 401(k) and stock options. PlayFirst is located in the heart of SOMA (2 blocks from BART) and offers great fringe benefits, including generous paid time off, 10 company holidays, yoga, chair massage, snacks, refreshments, and company-wide "playdates" to test each of our games during the development process.

Salary to be determined by education and experience.

To apply for this position, please email your resume in a standard Word or PDF document to jobs@playfirst.com and include the above job title in the subject line.