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Product Marketing Manager
PlayFirst is a leading publisher focused on creating shared casual game experiences around lasting original brands. Committed to building casual gameplay rich in story and character, PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise as well as top-selling games such as Wedding Dash™, Chocolatier™, and Dream Chronicles™. For more information, visit www.playfirst.com and www.dinerdash.com.
Founded in 2004 by veterans of Internet portals, traditional games publishers, entertainment software, and technology firms, PlayFirst is funded by venture capital firms Mayfield Fund, Trinity Ventures and Rustic Canyon Partners.
Job Description:
The ideal candidate will have experience with direct to consumer marketing and own the marketing plans for games. They will be responsible for driving revenue and users through marketing programs for key game franchises. They will also be responsible for understanding and managing consumer research (gathering market and competitive data, creating data models, analyzing research – both qualitative and quantitative). The successful candidate will be seen as a leader in providing frameworks on how to view the market on specific features, games. This new position will report to the Senior Director of Marketing and work closely with marketing and cross-functionally with the PlayFirst website team and game production team.
Responsibilities:
- Researching - Hands on experience in executing, gathering and communicating research including the following:
- Data from Beta Games
- Focus Groups
- Customer Surveys / Customer Segmentation Analysis
- Market Research / Competitive / Customer
- Product Marketing
- Develop the Marketing Plans
- Develop and execute Go To Launch Programs
- Identify and manage ongoing marketing programs to support brand
- Inputs into the Brand Bible
- Sales and Site Support for the Games
Requirements:
- At least 5-7 years of post-school experience.
- 4 year college degree with strong computer skills. MBA preferred.
- Experience with games, social networking, web2.0 (consumer facing)
- Experience with Microsoft Excel and/or Access
- Detail-oriented person with high sense of accountability and integrity
- Self starter and can-do attitude; entrepreneurial spirit
- Strong analytical skills; results driven
- Eligible to work in the U.S. on an ongoing basis
Benefits
- Our core benefits include: health, dental, vision, life/disability, Flexible spending accounts, 401(k), and Stock Options.
- In addition to being located in the heart of the financial district (1 block from BART), we also have great fringe benefits which include: generous paid time off, 10 company holidays, yoga, chair massage, snacks, refreshments, "playdates" when we test our games, and great growth opportunities.
To apply for this position, please email your resume in a standard Word or PDF document to jobs@playfirst.com and please include the exact job title in the subject line as above.
