Big Fish Games and PlayFirst Expand Strategic Partnership with New Multi-Year Agreement

SEATTLE and SAN FRANCISCO – Jan. 12, 2010 – Big Fish Games, the multi-platform developer, publisher and distributor of casual games, and PlayFirst, a leader in interactive entertainment for women, have entered into a multi-year affiliate agreement that expands their existing strategic partnership. The new agreement increases Big Fish Games’ online presence; beginning Jan. 13, 2010, Big Fish Games will power PlayFirst’s distribution portal, providing e-commerce and customer support services. PlayFirst will gain access to the Big Fish Games catalog of more than 2,500 games, including award-winning franchises such as Mystery Case Files®, Hidden Expedition® and Drawn™. 

“We have an excellent relationship with PlayFirst – one cultivated over several years of partnership,” said Jeremy Lewis, Big Fish Games president and chief executive officer. “PlayFirst is very successful in developing brand loyalty, thanks to their strong portfolio of award-winning, engaging games, including the Diner Dash®, Chocolatier® and Dream Chronicles® series. We look forward to generating a greater lifetime value for PlayFirst’s online traffic though superior customer retention and data-driven merchandising of our vast catalog of content.”

“We are excited to work with Big Fish Games because of their phenomenal track-record and relentless dedication to delivering a great customer experience,” said Mari Baker, PlayFirst president and chief executive officer. “This agreement allows us to focus on continuing to develop and publish best-selling games while at the same time creating a better experience for our customers on PlayFirst.com.”

This new agreement strengthens the companies’ existing relationship in which Big Fish Games has exclusivity as PlayFirst’s third-party launch partner, giving customers of PlayFirst and Big Fish Games first access to all PlayFirst original titles. 

About Big Fish Games
Founded in 2002, Big Fish Games is a multi-platform developer, publisher and distributor of casual games, including downloadable, flash, social, MMO, console and mobile games. Renowned for offering A New Game Every Day!® on www.bigfishgames.com, Big Fish Games distributes more than 1.5 million games per day worldwide. With headquarters in Seattle and offices in Vancouver, Canada, and Cork, Ireland, Big Fish Games partners with 500+ game developers and both develops and publishes some of the industry's leading brands, including Mystery Case Files®, Hidden Expedition®, Drawn™, Fairway Solitaire™, My Tribe™ and Faunasphere™. For more information, visit www.bigfishgames.com.

PlayFirst, a leader in interactive entertainment for women, publishes emotionally engaging experiences to always delight consumers. PlayFirst’s mission is to deliver delightful play for everybody, everyday. By creating compelling story worlds that capture the imagination, PlayFirst teams make quality gaming experiences across popular platforms worldwide including PC, Mac, iPhone, Facebook, and consoles. The company's game portfolio includes world-renowned titles, such as Diner Dash®, Wedding Dash®, Cooking Dash®, Chocolatier®, and Dream Chronicles®. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.