PlayFirst and Brighter Child™ Bring Hit Internet Game, Diner Dash™, to National Retailers

SAN FRANCISCO - November 8, 2005 - After making her mark on the Internet with more than 10 million game plays to her credit, Flo, the entrepreneurial heroine from PlayFirst's hit game, Diner Dash™, is coming to national retail stores including Amazon.com, Best Buy and Circuit City. PlayFirst, Inc., the leading full-service publisher of popular games, today announced a partnership with Brighter Child Interactive™, LLC, a publisher of children's educational products, to produce CD-ROM versions of the best-selling game under their new casual gaming banner, BCI Software.

"Just in time for the holiday season, parents, kids and Flo fans can purchase Diner Dash from their favorite retailer," said Rich Roberts, vice president of sales and business development, PlayFirst. "PlayFirst is committed to making quality games for everyone, including people who may not have access to the Internet. This partnership with Brighter Child will allow consumers to buy one of the year's best Internet games at a familiar and convenient store."

Developed by gameLab and first launched online at the end of 2004, Diner Dash was described by Michel Marriott of The New York Times as a "highly successful game." The Times went on to describe Flo as "the cartoon-cute stockbroker who chucked it all to operate a modest diner." Diner Dash gameplay centers on helping Flo build her dining empire from a small greasy spoon into a five star restaurant. Following its online release, Diner Dash broke new ground for the popular games market when it skyrocketed to the No. 1 most downloaded game across top Internet game destinations.

"I love games like Diner Dash that have cute, creative characters," said Mandy Headrick, 31, a casual gamer and Sausalito, Calif. resident. "It reminds me of the old-school arcade games that my whole family used to play. Now that I can buy it on CD-ROM, I'll give Flo to everyone on my holiday gift list!"

Casual Games Grow Up

The partnership between PlayFirst and Brighter Child also marks a pivotal point for the growing online popular games category. The progression of popular downloadable games to the retail channel signifies that these games have mass market appeal and have become an integral part of popular culture. Validating the ascent of this category's growth, analyst firm IDC reported revenues for the downloadable games category growing from zero dollars just four years ago to over $1 billion by 2008.

"Based on Flo's online success and the game's family-friendly theme, we knew Diner Dash was a perfect fit for our portfolio," said Vivian Antonangeli, COO and president, Brighter Child Interactive. "As this market continues to grow, we anticipate high demand for Diner Dash on CD-ROM."

Pricing and Availability

Boxed versions of Diner Dash are available now for an MSRP of $19.95 at Amazon.com, Best Buy, Circuit City and other retailers across the nation and Canada. Diner Dash is the first PlayFirst title published on CD-ROM and is both PC and Macintosh compatible. For more information about Diner Dash and other fun, innovative games from PlayFirst, please visit the company Web site, www.playfirst.com.

About PlayFirst, Inc.

PlayFirst, Inc. is the leading full-service publisher of popular video games for the mass market, publishing accessible titles via more than 450 of the world's top online game destinations. PlayFirst designs games for the rest of us - titles that appeal to women, families, seniors and other consumer audiences often ignored by traditional video game publishers. PlayFirst provides independent game developers the end-to-end support they need to create diverse, next generation games: funding from concept, creative collaboration, technical services, research, marketing and a suite of business services. For distributors, retailers and e-tailers, PlayFirst offers a pipeline of premium, mass market games tested and targeted for this under-served market. PlayFirst's breakaway hit, Diner Dash, created by the award winning studio, gameLab, broke new ground for the popular games market, skyrocketing to the No. 1 most downloaded game on top Internet game destinations. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. For more information about PlayFirst visit www.playfirst.com.

About Brighter Child Interactive, LLC

Brighter Child Interactive, LLC dedicates its efforts to making learning fun by publishing wholesome educational materials for children and their parents. Based in Columbus, Ohio and Toronto, Ontario, Brighter Child Interactive is an award-winning publisher holding licensing agreements for many characters seen on popular PBS KIDS programs such as: Boohbah, Caillou, Jay Jay the Jet Plane, Zoboomafoo and Cyberchase. Other educational titles feature characters from the hit series Totally Spies, Atomic Betty and the Spy Kids movies, The Beginner's Bible, Garfield, Muppet Babies, Tonka, Scrabble, and The Land Before Time.

Diner Dash, PLAYFIRST and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks are the property of their respective owners.

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