PlayFirst Indulges Casual Gamers With Chocolatier™

SAN FRANCISCO - May 1, 2007 - PlayFirst, a leading publisher of casual games, today announced the launch of Chocolatier™, a new economic simulation adventure game that indulges players in the delectable fantasy of becoming a global truffle tycoon. Developed by Big Splash Games, Chocolatier is now available for download on both the Mac and PC at www.playfirst.com/game/chocolatier.

"At PlayFirst we take pop culture seriously -- we're always looking to hit that bull's eye where popular trends can deliciously sync up with a game's vision and story," said Kenny Dinkin, Vice President and Executive Producer, PlayFirst. "With Chocolatier we found a perfect combination marrying tycoon-style gameplay with the growing food trend of artisan chocolate. Chocolatier immerses players in a rich and vivid turn-of-the-century world, challenging them to pioneer new flavors and build their own chocolate empire from scratch."

In Chocolatier, players embark on an around-the-world adventure to reassemble the esteemed recipe collection of Baumeister Confections. To succeed, players must secure the lowest prices for the world's best ingredients, such as varietal cacao beans, Trinidad lemons and Madagascar vanilla. But building an empire is no easy piece of (chocolate) cake! Players must complete daring missions to discover the most marketable recipes, manage production at multiple factories, and grow their empire before earning the title of Master Chocolatier.

Chocolatier is free to try for 60 minutes or purchase for $19.95. For more information about the game or PlayFirst, please visit www.playfirst.com.

About PlayFirst, Inc.
PlayFirst is a leading publisher of highly-original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac, mobile and handheld. PlayFirst's portfolio of games includes the top-selling hit Diner Dash™, which has more than 200 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit www.playfirst.com.

PlayFirst, the PlayFirst logo, Chocolatier and Diner Dash are trademarks of PlayFirst, Inc. PlayFirst, the PlayFirst logo, and Diner Dash are registered trademarks in the U.S. All other trademarks are the property of their respective owners.

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