SAN FRANCISCO - September 26, 2007 - Leading casual games publisher PlayFirst, Inc. today announced the launch of Diner Dash®: Hometown Hero™, the fourth title in the company's mega-hit Diner Dash franchise. As another step in the publisher's strategy to transform the casual games industry via deep, shared experiences around original brands, the latest Diner Dash episode offers players the option to purchase unique items and standalone restaurants, customize their own characters and diners, and share their designs with others. Diner Dash: Hometown Hero is available now for both the Mac and PC at www.PlayFirst.com or through the new community site, www.DinerDash.com, also launching today.

"The casual games market is growing nicely, but sticking with standalone games at the current $20-per-game business model isn't giving casual gamers enough of what they want," said John Welch, president and CEO, PlayFirst. "With the launch of Diner Dash: Hometown Hero, we debut personalization and sharing features found in social networks and virtual worlds, but with a 'casual' approach. This means accessible themes like diners and a wide range of price points, but most importantly a completely free base product - which is free forever, not just for 30 or 60 minutes."

Diner Dash: Hometown Hero includes two new customization features, My Waiter and My Diner, in which players can dress up their own avatar or decorate custom diners. More than 500 decor and clothing items are included free in the game, with additional upgrades starting at just $0.49.

Additionally, PlayFirst unveils the first multiplayer game experience for Diner Dash fans. Now players can pair up online for competitive or cooperative play and challenge opponents in diners they have created while playing with their My Waiter avatars. The multiplayer modes as well as the My Waiter and My Diner features are free to experience now at DinerDash.com.

"Companies that are focused on innovating and bringing new models to casual games will transform the industry," said Michael Cai, Director of Broadband and Gaming, Parks Associates. "As we illustrated in our new report Casual Gaming Market Update released this week, we view PlayFirst as a key innovator in the market. Diner Dash: Hometown Hero will be a product to watch as it combines PlayFirst's strength in IP and its proven commitment to both gameplay and business model innovation."

In Diner Dash: Hometown Hero, players journey back to Flo's hometown to help revitalize her favorite childhood hangouts. With the help of her spry Grandma Florence, the duo tackles new restaurants such as the zoo, museum, ballpark and amusement park. Plus, Grandma Florence has a surprise in store for Flo in the secret fifth restaurant!

Diner Dash: Hometown Hero is free to try for the first seven levels of one restaurant location, or users may purchase the complete five-restaurant game for $19.95. An additional sixth restaurant is also available to download within the game for only $4.99, and ongoing monthly expansions are anticipated. Extras such as multiplayer and the My Waiter and My Diner features are free upon registration within the game or at DinerDash.com.

About PlayFirst, Inc.
PlayFirst is a leading publisher focused on creating shared casual game experiences around lasting original brands. Committed to building casual game play rich in story and character, PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise as well as top-selling games such as Wedding Dash™, Chocolatier™, and Dream Chronicles™. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit www.playfirst.com and www.dinerdash.com.

PlayFirst, the PlayFirst logo and Hometown Hero are trademarks of PlayFirst, Inc. PlayFirst, the PlayFirst logo, and Diner Dash are registered trademarks in the U.S.

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Press Contact:

Kirem Marnett
PlayFirst, Inc.
(415) 874-2665
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