SAN FRANCISCO - February 5, 2008 - PlayFirst, Inc., the leading publisher focused exclusively on casual games, today announced the launch of Doggie Dash™, a challenging new time management game set in a busy pet spa and based on the wildly popular Diner Dash® series. Developed by Viqua Games, Doggie Dash is available now for both Mac and PC download at www.playfirst.com.

"With Doggie Dash, we're answering Diner Dash aficionados' demand for more Flo and more Dash," said Kenny Shea Dinkin, vice president and creative director of PlayFirst, referencing the Dash series' beloved heroine. "This new game further expands the Diner Dash world by introducing two new entrepreneurs, their furry friends, and more backstory on Flo as players get to meet her faithful retriever, Skillet!"

Doggie Dash takes the fast-paced fun of the Diner Dash series and applies it to pet services, introducing players to an original cast of colorful canines and fantastic felines! In the game, players aid Rocky, the dog, and Wendy, the cat, in their budding romance by helping their owners, pet spa partners Walter and Scarlett, get their new pet grooming business up and running. Players must help dirty dogs get squeaky clean, trim matted cats back to fluffy perfection, and dress up prissy poodles while upgrading and customizing the ultimate pet spa.

Doggie Dash is available now for a free 60-minute trial or full-purchase of $19.95. For more information please visit www.playfirst.com/game/doggiedash.

To learn about publishing opportunities with PlayFirst, please visit our booth at Casual Connect Amsterdam or our developer site https://developer.playfirst.com.

About PlayFirst, Inc.
PlayFirst is the leading publisher focused exclusively on casual games. Committed to building shared casual game experiences around lasting original brands, PlayFirst games are rich in gameplay, story and character. PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise, as well as top-selling games such as Wedding Dash™, Chocolatier®, and Dream Chronicles™. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit www.playfirst.com and www.dinerdash.com.

PlayFirst, Doggie Dash, Diner Dash, Wedding Dash, Chocolatier, Dream Chronicles, and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst, Diner Dash, and Chocolatier are registered in the U.S.

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Press Contact:

Caitlin Davis
Three-Forty for PlayFirst, Inc.
(650) 793-3374
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