SAN FRANCISCO - December 20, 2007 - PlayFirst, Inc., the leading publisher of casual games, today announced the launch of Dress Shop Hop™, a new assembly-management game from the publisher of Diner Dash®. Dress Shop Hop is now available for download on both the Mac and PC at www.playfirst.com.

"Expanding Flo's world and introducing more of her entrepreneurial protégés has been in our sights since we unveiled Quinn, the popular star of the hit game Wedding Dash™," said Kenny Shea Dinkin, vice president and creative director, PlayFirst. "Dress Shop Hop is our first assembly-management game and we've dressed it to the nines - players help Bobbi, an aspiring designer, stitch together a fashionable following, one client at a time. Now players get to experience all the fun, creativity and chaos of starting their very own fashion line with Flo's newest friend and budding business owner."

In Dress Shop Hop, players help Bobbi make and sell cool custom clothes. Set in a bustling boutique, players must pay careful attention to what the customer wants - from plain-colored shirts to wacky-patterned skirts. To succeed, players help Bobbi weave the perfect outfit every time using her creative clothes and fun accessories like sunglasses and shoes. With some helpful advice from her restaurateur friend Flo, players help Bobbi make a name for herself in the fashion world.

Dress Shop Hop is available now for a free 30 minute trial or full-purchase for $19.95 from www.playfirst.com/game/dressshophop.

About PlayFirst, Inc.
PlayFirst is the leading publisher focused on creating shared casual game experiences around lasting original brands. Committed to building casual game play rich in story and character, PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise, as well as top-selling games such as Wedding Dash™, Chocolatier®, and Dream Chronicles™. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit www.playfirst.com and www.dinerdash.com.

PlayFirst, the PlayFirst logo, Dress Shop Hop, Diner Dash, Wedding Dash, Chocolatier and Dream Chronicles are trademarks of PlayFirst, Inc. PlayFirst, the PlayFirst logo, Chocolatier and Diner Dash are registered trademarks in the U.S.

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Press Contact:

Caitlin Davis
Three-Forty for PlayFirst, Inc.
(415) 644-5830
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Kirem Marnett
PlayFirst, Inc.
(415) 874-2665
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