PlayFirst Taps Digital River to Bring Game to Top Internet Retailers

SAN FRANCISCO - October 4, 2005 - PlayFirst, Inc., the leading full-service publisher of popular games, today announced an agreement with Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing. Through the Digital River oneNetwork™ online sales channel, PlayFirst's portfolio of top quality downloadable games will be available for sale and download through some of the most popular online retailers on the Internet.

"By combining its core strength in downloadable software and focus on PC games, Digital River has become a strategic new e-commerce provider for PlayFirst," said Rich Roberts, vice president of sales and business development, PlayFirst. "As we seek to aggressively expand the market opportunity for popular games, Digital River provides a robust marketplace through an established online sales channel."

Under the agreement, PlayFirst joins Digital River's network of thousands of software publishers and online retailers on the Internet. PlayFirst's portfolio of immersive, artistic and innovative games, which includes titles such as the new TriJinx: A Kristine Kross Mystery™, will be available to customers of oneNetwork.

"PlayFirst is a publisher that brings authority, expertise and success in the casual games business," said Tom Venable, senior vice president of retail sales for Digital River. "It's important that we are not only offering our customers the best games available on the Web, but also aligning our company with leading game publishers such as PlayFirst as we further expand our business in this growing market."

To learn about PlayFirst's portfolio of popular downloadable games, including the hit game Diner Dash™, developed by gameLab, please visit www.playfirst.com.

About PlayFirst, Inc.

PlayFirst is the leading full-service publisher of popular video games for the mass market, distributing accessible titles via more than 450 of the world's top online game destinations. PlayFirst publishes games for the rest of us - titles that appeal to women, families, seniors and other consumer audiences often ignored by traditional video game publishers. PlayFirst provides independent game developers the end-to-end support they need to create diverse, innovative games, including: funding from concept, creative collaboration, technical services, research, marketing and a suite of business services. For distributors, retailers and e-tailers, PlayFirst offers a pipeline of premium games targeted at the mass market. PlayFirst's runaway hit, Diner Dash, created by the award-winning studio, gameLab, broke new ground for the popular games market, skyrocketing to the No. 1 most downloaded game on top Internet game destinations. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. For more information about PlayFirst visit www.playfirst.com.

Diner Dash, TriJinx: A Kristine Kross Mystery, PLAYFIRST and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks are the property of their respective owners.

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