Egg vs. Chicken™ Hatches Into the Casual Games Scene

SAN FRANCISCO - December 20, 2005 - It's the age-old question: which came first, the chicken or the egg? Game players everywhere can find out the answer with Egg vs. Chicken™, the new downloadable game from PlayFirst and gameLab, the team that brought you the runaway hit, Diner Dash™. Now available on PlayFirst.com, this "eggciting" game is free to try for 60 minutes or purchase for $19.95.

"PlayFirst is a publishing house dedicated to turning creative ideas into great games," said Kenny Dinkin, vice president and executive producer, PlayFirst. "With its plucky cast of characters and rip-roaring storyline, Egg vs. Chicken serves up one of the freshest dishes in the casual games market to date. This game is startlingly inventive, but like all PlayFirst titles, is designed so anyone can play."

It's "three-in-a-row" meets "protect the castle" in this hilariously clever, cracked-up combination of strategy and action puzzle. In Egg vs. Chicken a small team of runaway eggs takes on a mighty army of marauding chickens as it travels through time to resolve the ultimate riddle: "which came first?" Like a traditional slider puzzle, players must deftly slip their eggs into position, and then launch attacks against ruthless roosters and harrowing hens.

"gameLab is committed to innovation, and working with PlayFirst has allowed us to explore new kinds of gameplay for the downloadable market," said Eric Zimmerman, CEO, gameLab. "Addicitive and stylish, Egg vs. Chicken has the makings of a classic casual game."

For more information about Egg vs. Chicken and other PlayFirst™ games, please visit www.playfirst.com.

About PlayFirst, Inc.

PlayFirst is the leading full-service publisher of popular video games for the mass market, distributing accessible titles via more than 450 of the world's top online game destinations. PlayFirst publishes games for the rest of us - titles that appeal to consumer audiences often ignored by traditional video game publishers. For more information visit www.playfirst.com.

About gameLab, Inc.

gameLab is New York City's largest game development company, founded in 2000 with a staff of 25. A creatively-driven company focused on innovation, gameLab games have won numerous awards, from inclusion in the SIGGRAPH art gallery to a Webby nomination and a Best Audio at the Independent Game Festival. According to Newsweek, "The gameLab crew of experiment-prone designers...create off-the-cuff gamelets fraught with wry existential hilarity." For more information visit www.gamelab.com.

EGG VS. CHICKEN, DINER DASH and PLAYFIRST are trademarks of PlayFirst, Inc. gameLab is a trademark of gameLab LLC.

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