SAN FRANCISCO - June 28, 2006 - Eidos Interactive, one of the world's leading publishers and developers of entertainment software, and PlayFirst, Inc., one of the leading publishers of casual games today announced a partnership to bring the PC downloadable brand, Diner Dash™, to leading handheld game platforms, including Sony PSP™, Nintendo DS™ and GameBoy™ Advance.

Already a top-selling title in the casual games space on PC and mobile phones, Diner Dash and its female protagonist, Flo, exemplify the growing demand for casual games across an increasing number of gaming platforms.

"Diner Dash supports our continuing focus on building character-rich games for gamers across all platforms," said Ian Livingstone, Product Acquisition Director, Eidos Interactive. "PlayFirst has demonstrated its ability to build a popular franchise out of highly innovative intellectual property, and it's exciting to introduce Diner Dash to a broader audience."

"Eidos is an undisputed leader in publishing and distribution for handheld game platforms and is the perfect partner for extending the reach of Diner Dash," said Rich Roberts, vice president of sales and business development, PlayFirst. "They are committed to bringing fresh, innovative content to both core and casual gamers around the world."

Diner Dash will be available on the Sony PSP, Nintendo DS and GameBoy Advance in 2007. For more information, visit www.playfirst.com.

About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Following the acquisition of EIDOS Plc in May 2005, the Group has a valuable combined portfolio of intellectual property including: Tomb Raider: Legend, Conflict: Global Storm, Hitman: Blood Money, Championship Manager, Just Cause, Battlestations: Midway, Urban Chaos: Riot Response and the interactive rights to Reservoir Dogs and Highlander.

About PlayFirst, Inc.

PlayFirst is a leading publisher of highly-original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac, mobile and handheld. PlayFirst's portfolio of games includes the top-selling hit Diner Dash, which has more than 100 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit www.playfirst.com.

Diner Dash, PlayFirst and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks are the property of their respective owners.

# # #

Media Contacts:

Chris Glover
Eidos
+44 (0) 208 636 3000
Email:

Kirem Marnett
Alta PR for PlayFirst
(415) 503-3922
Email: