PlayFirst Partners with Exent Technologies for Secure Global Digital Distribution of Games

SAN FRANCISCO - November 8, 2005 - PlayFirst, the leading full-service publisher of popular games, today announced a global distribution deal with Exent Technologies, the global market leader in secure digital delivery of games. PlayFirst's complete portfolio of games will be channeled securely to Exent's Games-On-Demand™ network of service providers, reaching millions of customers worldwide.

"Partnering with Exent to address both our security and distribution needs allows PlayFirst to focus on our top priorities: attracting innovative new developers and creating the next smash hit casual game," said Rich Roberts, vice president of sales and business development, PlayFirst. "By delivering PlayFirst products through Exent's Games-on-Demand network, we are continuing to extend our reach into the mass market."

Exent's Games-on-Demand enables game players to quickly obtain full-version games without the need to fully download them to their computers. The Exent EXEtender™ technology eliminates the need for users to perform tasks like manually checking hardware compatibility, performing installations and downloading new patches and drivers that are normally required for PC games. Consumers experience the ease of a console-like gaming experience with just a click of their mouse to launch games.

Exent's technology also provides benefits in the area of delivery, security and usability, and incorporating a full DRM and management platform. The DRM solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Business models supported through the platform include try-before-you-buy, subscription, rental and others.

"We are pleased to add PlayFirst to our extensive network of game publisher partners," said Zvi Levgoren, CEO, Exent. "Our Games-on-Demand services are geared for the mass market, and we need to address the needs of various segments within it. PlayFirst games, emphasizing art and originality, allow us to bring attractive packages to relevant segments."

PlayFirst's portfolio includes six titles appealing to game players of all ages and skill levels, such as the recently launched TriJinx: A Kristine Kross Mystery™. For more information on PlayFirst or to download a trial of TriJinx™ or any other PlayFirst game, visit www.playfirst.com.

About PlayFirst, Inc.

PlayFirst is the leading full-service publisher of popular video games for the mass market, distributing accessible titles via more than 450 of the world's top online game destinations. PlayFirst publishes games for the rest of us - titles that appeal to women, families, seniors and other consumer audiences often ignored by traditional video game publishers. PlayFirst provides independent game developers the end-to-end support they need to create diverse, innovative games, including: funding from concept, creative collaboration, technical services, research, marketing and a suite of business services. For distributors, retailers and e-tailers, PlayFirst offers a pipeline of premium games targeted at the mass market. PlayFirst's runaway hit, Diner Dash™, created by the award-winning studio, gameLab, broke new ground for the popular games market, skyrocketing to the No. 1 most downloaded game on top Internet game destinations. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. For more information about PlayFirst visit www.playfirst.com.

About Exent Technologies

Exent is the market leader in technology and service solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support video game publishers, broadband service providers, hardware manufacturers, media companies, brand owners, consumer portals, retailers and others.

Exent's technology enables all standard business models - purchases, subscriptions, rentals and try-before-you-buy - for applications of any size. Exent's digital rights management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender™-based products and services are currently in commercial use by Atari, Bell Canada, Comcast, Deutsche Telekom, France Telecom, KPN, RCN, Swisscom, Telefonica, Telstra, Turner Broadcasting, Verizon, Yahoo!, and other leading service providers worldwide.

Major shareholders of Exent include Time Warner, Comcast, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information visit www.exent.com.

Diner Dash, TriJinx, TriJinx: A Kristine Kross Mystery, PLAYFIRST and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks are the property of their respective owners.

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