PlayFirst Helps Everyone Give and Have Fun This Holiday Season

SAN FRANCISCO - November 29, 2005 - Tie? Check. Lotions and soaps? Been there. Fruit cake? Done that. Tired of giving the same old gifts year after year? Try something different this season and give the gift of fun to everyone on your list: downloadable computer games from leading publisher, PlayFirst. Now available on www.playfirst.com gift givers can choose from over 40 games and deliver them with a themed email or printed card. In addition, PlayFirst will donate $2 to Toys for Tots or Big Brothers Big Sisters for every game purchased as a gift from PlayFirst.com during the holidays.*

"We have all made that eleventh hour dash to the mall for less than original gifts," said Heidi Perry, vice president of marketing, PlayFirst. "The games on PlayFirst.com are sure to please everyone on your holiday list - and you can play a game before you buy it, so you know it's just right."

Fun: The Best Gift of All

Now more than ever people turn to the Internet for fun. According to The Yankee Group, nearly 40 percent of the US population over age 35 plays digital games. Downloadable in minutes to play anywhere, anytime, PlayFirst™ games make perfect gifts because:

• Anyone can play them. PlayFirst games are simple to learn - just jump in and start playing, no instruction manual required. Whether its a gift for a grandmother who always wanted to learn to play chess or a young woman who dreams of starting her own restaurant one day, there's a game for everyone.
• The cost won't break the bank. Each title is around $20 and you don't pay shipping.
• They're easy to buy. Giving a game is as simple as sending an email or printing a card from your computer.
• They're available 24/7. You can buy games at the last minute (but no one else has to know).
• They'll arrive on time. You control when the gift is sent.

How It Works

With PlayFirst games, giving a gift is as fast and easy as sending an email or printing a card from your computer. Simply visit www.playfirst.com, select a game to buy, write a personal message, then choose one of PlayFirst's festive email or paper card designs. Following each gift purchase made on the site, customers may then opt to have PlayFirst donate $2 to either Toys for Tots or Big Brothers Big Sisters. This special donation program will last throughout the holiday season.*

For more information about PlayFirst, its popular games portfolio and the charities mentioned above, please visit www.playfirst.com.

About PlayFirst, Inc.

PlayFirst, Inc. is the leading full-service publisher of popular video games for the mass market, publishing accessible titles via more than 450 of the world's top online game destinations. PlayFirst designs games for the rest of us - titles that appeal to women, families, seniors and other consumer audiences often ignored by traditional video game publishers. PlayFirst provides independent game developers the end-to-end support they need to create diverse, next generation games: funding from concept, creative collaboration, technical services, research, marketing and a suite of business services. For distributors, retailers and e-tailers, PlayFirst offers a pipeline of premium, mass market games tested and targeted for this under-served market. PlayFirst's breakaway hit, Diner Dash™, created by the award winning studio, gameLab, broke new ground for the popular games market, skyrocketing to the No. 1 most downloaded game on top Internet game destinations. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. For more information about PlayFirst visit www.playfirst.com.

* The donation program ends at 11:59 pm Pacific Standard Time January 8, 2006. Other terms and restrictions apply; see http://www.playfirst.com/giveGift.html for the full terms of the donation program.

Diner Dash, PlayFirst and the PlayFirst logo are trademarks of PlayFirst, Inc. All rights reserved. All other trademarks are the property of their respective owners.

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