SAN MATEO, Calif. - September 20, 2005 - Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.), a leading creator and global publisher of mobile entertainment, and PlayFirst, the leading full-service publisher of downloadable popular games for the PC, today announced that Glu will publish a number of PlayFirst™ titles for mobile, including the wildly popular Diner Dash™.
"PlayFirst has emerged as a leader in the casual games market and shares Glu's goal of delivering entertaining games to a wide variety of people," said Robert Nashak, senior vice president of production, Glu Mobile. "Diner Dash combines a simple game mechanic with a gaming experience that includes character development and a fun storyline and is an example of a game with broad consumer appeal that is perfectly suited for the mobile platform."
"Expanding our publishing reach to the mobile phone has always been a keenly anticipated milestone in our roadmap," said Kenny Dinkin, vice president and executive producer, PlayFirst. "As a full-service publisher, our commitment to developers is to take their accessible, engaging games to the places where the mass market seeks digital entertainment. Because of the tricky nature of the mobile business we knew we'd need to partner with an established mobile publisher, and Glu's expertise in development and global deployment of titles made this decision easy."
Diner Dash, originally a downloadable PC and Mac game, has been the No. 1 title on major game sites like Yahoo! Games, MSN Games® and Shockwave.com™. Developed by the award-winning independent studio gameLab, Diner Dash is the first PlayFirst game that Glu will publish for mobile and will be available to consumers worldwide via their cell phone carriers in the first half of 2006. For more information please visit www.glu.com.
Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.) is a leading developer and global publisher of mobile entertainment. Glu publishes original titles and entertainment based on major brands including Atari, Cartoon Network, FOX Sports, Nickelodeon, PopCap Games and Twentieth Century Fox. The company has more than 100 entertainment applications including games, ringtones, screens and applications available via 90 carriers worldwide. Glu also offers a complete mobile gaming sourcing, management and delivery solution, ProvisionX. Based in San Mateo, California with offices in London and Singapore, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, as well as by Time Warner Investments. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
PlayFirst is the leading full-service publisher of popular video games for the mass market, publishing accessible titles via more than 450 of the world's top online game destinations. PlayFirst designs games for the rest of us - titles that appeal to women, families, seniors and other consumer audiences often ignored by traditional video game publishers. PlayFirst provides independent game developers the end-to-end support they need to create diverse, next generation games: funding from concept, creative collaboration, technical services, research, marketing and a suite of business services. For distributors, retailers and e-tailers, PlayFirst offers a pipeline of premium, mass market games tested and targeted for this under-served market. PlayFirst's breakaway hit, Diner Dash, created by the award winning studio, gameLab, broke new ground for the popular games market, skyrocketing to the No. 1 most downloaded game on top Internet game destinations. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. For more information about PlayFirst visit www.playfirst.com.
GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. Diner Dash, PLAYFIRST and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks are the property of their respective owners.
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