SAN FRANCISCO - January 23, 2008 - PlayFirst, Inc., the leading publisher focused exclusively on casual games, today announced that Ice Cream Craze, a new assembly management game developed by GameFools, is now available for PC download on www.playfirst.com. Ice Cream Craze sparks sweet nostalgia for casual gamers young and old, bringing back the classic age of bobby-sockers and flat tops, while treating players to the rapid-pace fun of running their own ice cream parlor.

In the game, players assist 1950s teeny-bopper Jan in her quest to keep her retiring parents' ice cream shop in the family. Begging them not to sell, Jan is granted two months (which translate into 60 action-packed levels of gameplay) to prove that she can manage, fix up, and turn a profit. Set in a classic 1950s creamery - complete with a juke box upgrade and a dynamic, mid-century pop soundtrack - Ice Cream Craze introduces players to dozens of archetypal American "beats" and "hipsters," from square nerds to prom queens. Each customer has unique demands and to succeed, players must help Jan stack, top, and serve fancy frozen treats before the customers lose their cool. Faster service means bigger tips, and bigger tips mean better upgrades for the shop.

Ice Cream Craze is now available for a free 60 minute trial or full-purchase for $19.95 from www.playfirst.com/game/icecreamcraze.

About PlayFirst, Inc.
PlayFirst is the leading publisher focused on creating shared casual game experiences around lasting original brands. Committed to building casual gameplay rich in story and character, PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise, as well as top-selling games such as Wedding Dash™, Chocolatier®, and Dream Chronicles™. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit www.playfirst.com and www.dinerdash.com.

PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, Wedding Dash and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst, Chocolatier, and Diner Dash are registered in the U.S.

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Press Contact:

Caitlin Davis
Three-Forty for PlayFirst, Inc.
(650) 793-3374
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Kirem Marnett
PlayFirst, Inc.
(415) 874-2665
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