PlayFirst Unveils Innovative Game Lineup and Reveals First Previews

SAN FRANCISCO – May 28, 2009 – PlayFirst, Inc., the award-winning entertainment company, today announced a selection of three brand new titles to debut later this year. The titles feature fresh new angles on traditional casual gaming genres and underscore PlayFirst’s commitment to bring fresh and innovative content to the growing casual gaming market. 

Passport to Perfume™ introduces players to the luxurious and adventurous world of perfume making. This title allows players to coordinate every part of the process from sourcing exotic olfactory ingredients from different corners of the globe to designing custom perfumes. A unique mash up of three different game genres: time management, economic simulation and hidden object, the game also introduces players to a striking new central character yet to be revealed who is part adventurer and part sophisticated designer.

Gemini Lost™ finds a misplaced community unwillingly transported to an untamed world with limited resources. The overriding mission in the game is to develop a nurturing and constructive environment that will enable your community to expand and strive and eventually uncover the key to enable a safe return home. This life simulation title adds a clever layer to the genre by positioning astrological signs as key elements that reflect different character traits and desires and effect gameplay. With enhanced resource management, a rich storyline, and challenging puzzles, Gemini Lost adds a fresh new twist to the growing life sim genre.

Avenue Flo™ features Flo, the beloved heroine of the Diner Dash® series and positions her in a more active adventure game where she must traverse the length and breadth of DinerTown on her latest quest. The game also marks the first speaking role for Flo and her cohorts adding a vibrant and more interactive feel to the game.  Fans and newcomers will face Flo’s nail biting goal of saving DinerTown from the worst wedding disaster it’s ever faced – a potential catastrophe that touches almost every character and business in town!

"This line up continues the momentum we've built this year with Wandering Willows and Emerald City Confidential, focusing on fresh innovative content that takes creative risks and delights our fans" said Kenny Shea Dinkin, vice president and creative director, PlayFirst. Passport to Perfume is an elegant dip into decades past, Gemini Lost offers casual game fans a community sim game with gorgeous graphics and a compelling and mysterious story and Avenue Flo presents the first fully-fledged adventure game set in DinerTown and starring Flo, everybody's favorite gutsy cartoon entrepreneur.”

PlayFirst will release beta preview versions of Passport to Perfume and Gemini Lost today and Avenue Flo in early June. Press members interested in early previews and related game assets should contact pr@playfirst.com.