SAN FRANCISCO - December 5, 2006 - Forty-nine year-old retired Air Force drill instructor Donna Austin faced an empty nest when her only daughter left for college. Little did she know that she would soon find company in another woman facing a major life transition. That woman turned out to be Flo™, the stockbroker-turned-restaurateur and star of leading publisher PlayFirst's hit casual game franchise, Diner Dash®.

Today, Mrs. Austin is far from alone; she is one of over one million PC and mobile purchasers in the growing Diner Dash community and an active part of the fastest growing segment of video game players - casual gamers. Analyst firm DFC Intelligence estimates the casual games audience includes over 150 million consumers worldwide. Community members like Mrs. Austin post high scores for Diner Dash games on average once every eleven seconds to PlayFirst.com and are drawn to casual games for their mix of quick fun and mental challenge.

"My first casual game was Minesweeper but once I played Diner Dash, met Flo, read the storyline and saw all of the colorful graphics, I knew there was no going back," said Mrs. Austin who lives in Colorado Springs, Colo. "Diner Dash is mentally challenging and I love problem solving. The best thing is the sense of accomplishment I feel after winning a level and helping others in the community play through the games."

Mrs. Austin has collected all three titles in the Diner Dash series - Diner Dash, Diner Dash 2: Restaurant Rescue and Diner Dash: Flo on the Go - which feature Flo as she manages a stream of challenging customers to pursue her dream of building a dining empire.

"The Diner Dash games keep getting better and better! Diner Dash: Flo on the Go made me want to go on vacation! The atmosphere of the different transportation modes was truly imaginative and even the food was more enticing! I also appreciated the multi-cultural aspect of the customers such as the couples and the mothers with babies. You can tell PlayFirst is a very forward-thinking company," Mrs. Austin said.

"Reaching the one million customer milestone is no small feat and we will continue to expand the Diner Dash franchise to new platforms, markets and audiences," said John Welch, president and CEO, PlayFirst. "At PlayFirst we are immensely thankful to Donna Austin and all our wonderful fans who have purchased the games and helped build Diner Dash into a hit franchise." Today, all three Diner Dash titles are now available to download for free trial or purchase from PlayFirst.com, major game portals worldwide, and on cell phones through Glu Mobile. For more information about the latest installment of Diner Dash and the brand-new web game, please visit www.playfirst.com/game/dinerdashfloonthego.

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Press Contact:

Kirem Marnett
PlayFirst, Inc.
(415) 874-2665
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