SAN FRANCISCO - March 18, 2008 - PlayFirst, Inc., the leading publisher focused exclusively on casual games, today announced the launch of Pet Shop Hop™, its second title in the popular Hop series of games. Developed by Mean Hamster Software, Pet Shop Hop is available now for the Mac or PC at www.playfirst.com.

With the Hop series, PlayFirst broadens the Diner Dash® universe as the heroine from the megahit game, Flo, serves as a mentor to fledgling shops in her neighborhood. Pet Shop Hop uses the series' winning combo of economic simulation and assembly management game mechanics in a new setting: the local pet store.

"The success of Dress Shop Hop confirmed for us that players are hungry for the Hop blend of gameplay integrated with compelling storylines about Flo and her friends," said Craig Bocks, director of publishing, PlayFirst. "With Pet Shop Hop, Mean Hamster did a wonderful job taking the pet shop theme a step further by introducing a fresh new 3-D rendered environment that fully immerses players in the game."

In Pet Shop Hop, a new branch of Megapet Superstore is threatening to put a family pet store out of business. It's up to the players to help a cuddly cast of kittens, puppies, fish and feathered friends reach loving homes - and drive Megapet out of the neighborhood for good!

Pet Shop Hop is available now for a free 60-minute trial or full-version purchase of $19.95. For more information please visit www.playfirst.com/game/petshophop.

About PlayFirst, Inc.
PlayFirst is the leading publisher focused exclusively on casual games. Committed to building shared casual game experiences around lasting original brands, PlayFirst games are rich in gameplay, story and character. PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise, as well as top-selling games such as Wedding Dash®, Chocolatier®, and Dream Chronicles™. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit www.playfirst.com and www.dinerdash.com.

PlayFirst, Pet Shop Hop, Dress Shop Hop, Diner Dash, Chocolatier, Dream Chronicles, and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst, Diner Dash, Wedding Dash, and Chocolatier are registered in the U.S.

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Press Contact:

Caitlin Davis
Three-Forty for PlayFirst, Inc.
(650) 793-3374
Email:


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