PlayFirst Grows Casual Games Portfolio With Plantasia™

SAN FRANCISCO - January 31, 2006 - PlayFirst, the leading full-service publisher of popular games, today announced the launch of Plantasia™, a new downloadable game from the creators of the best-selling hit, Diner Dash™. Plantasia, developed by gameLab, immerses players in a magical world of gardening delight where flowers come to life, enchanted gardens grow, and love blooms. Now available on PlayFirst.com, Plantasia is free to try for 60 minutes or purchase for $19.95.

"PlayFirst is a publishing house committed to broadening the casual games space by fostering innovation and invention," said Kenny Dinkin, vice president and executive producer, PlayFirst. "With Plantasia, gameLab and PlayFirst are breaking new ground with remarkably fresh gameplay, fantastical settings and an unprecedented dedication to quality storytelling. The game perfectly blends the quick hook of a classic action game with a beautifully rich world full of luscious, enchanted gardens."

Developed by the same team that brought you Diner Dash and its endearing heroine, Flo, Plantasia features a charming female protagonist, a young fairy named Holly. Players must plant seeds, nurture blossoms and harvest blooms, all to help Holly grant the wish of a young recluse named Jack. Insects, weeds and the clock all conspire to make this green-thumbed game a fun-filled floral challenge. Plantasia dreams up a fantastic array of fabulous flora not seen since Alice fell down the rabbit hole.

For more information about Plantasia and other PlayFirst games, please visit www.playfirst.com.

About PlayFirst, Inc.

PlayFirst is the leading full-service publisher of popular video games for the mass market, distributing accessible titles via more than 450 game destinations worldwide. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield Venture Partners, Trinity Ventures and Rustic Canyon Partners. For more information about PlayFirst visit www.playfirst.com.

About gameLab, Inc.

gameLab is New York City's largest dedicated game development company, founded in 2000 with a staff of 25. A creatively-driven company focused on innovation, gameLab games have won numerous awards and nominations, from the GDC Choice Awards and the Independent Game Festival to SIGGRAPH and the Webbys. For more information about gameLab, visit www.gamelab.com.

PLANTASIA, DINER DASH and PLAYFIRST are trademarks of PlayFirst, Inc. gameLab is a trademark of gameLab LLC.

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