LAS VEGAS - February 1, 2005 - Have you ever wanted to quit your day job to open a hot new restaurant? A new online game provides a taste of the action before you take the leap. In Diner Dash, one of three captivating new online games from PlayFirst, Flo, a former stock broker, quits her day job, rolls up her sleeves, and grows her fledgling roadside diner into a five-star restaurant. This fast-paced, race-against-the-clock game offers players over 40 levels of table-waiting gameplay where they can choose between mastering career mode or surviving a never-ending shift.

Announced today at the 2005 D.I.C.E. Summit are Diner Dash, Subway Scramble, and Spellagories, the first three titles from PlayFirst, a leading publisher and innovator in the growing market of popular online games. These highly anticipated games are available on more than 250 Web sites in ten countries, including heavyweight distribution sites and networks such as Shockwave.com, MSN Games, Oberon™ Media, RealArcade, Trygames.com and Big Fish Games.

"These games provide accessible and enjoyable experiences," said John Welch, president and CEO, PlayFirst. "We've taken the simple fun that is characteristic of popular downloadable games and added storylines that engage the casual gamer and deliver a more rewarding experience. This approach appeals to both seasoned and new online game players."

Games for the Rest of Us

• In Diner Dash players ditch their desk job, roll up their sleeves and dish out some grub by helping Flo build her dining empire from a roadside diner to a five-star restaurant. The game features hilarious animation, hours of gameplay and high score tracking. (Developer: gameLab)
• In Subway Scramble players grab the master subway switch to prevent chaos in the epic underground train systems of the world. Featuring two modes of play and 50 levels of immersive, heart-thumping action, Subway Scramble lets players experience the mind-bending action of controlling the subways of New York, London, Paris, Moscow and Seoul. (Developer: gameLab)
• Spellagories combines immersive fantasy with classic, challenging puzzles that provide a fresh twist for word game enthusiasts and novices alike. Evil mages (magicians) have transformed this medieval village and the only way players can lift the curse and restore the villagers is to unscramble the words hidden in a mysterious Spellagory. Spellagories offers hours of fun for all those who fall under its charm. (Developer: Mind Control Software)

Pricing and Availability

All PlayFirst games are available for trial before purchase. Game players can download the full version of Diner Dash, Subway Scramble and Spellagories now for $20 from major games Web sites. For more information on games from PlayFirst, visit www.playfirst.com

About PlayFirst, Inc.

PlayFirst, Inc. publishes popular games targeted at the mass market through all online consumer platforms. As Internet penetration has grown to 90 million users in the U.S. alone, including 30 million broadband customers, the Internet has become a viable distribution outlet for games. PlayFirst was founded in 2004 by veterans of Internet portals, traditional games publishers and technology firms and received venture funding from Mayfield and Trinity Ventures. For more information: www.playfirst.com

Press contact:

Megan Novak
Alta Public Relations
415.503.3927