SAN FRANCISCO - March 9, 2005 - At the 2005 Game Developer's Conference, PlayFirst, the leading full-service publisher of popular games, today announced that it will publish several new downloadable game titles from Mind Control Software. PlayFirst will publish the highly-anticipated game Oasis™, a casual strategy game that took top honors in the Web/downloadable category at the 2004 Independent Games Festival, winning both the Innovation in Game Design and the Seamus McNally Game of the Year awards.

According to industry commentator Greg Costikyan, as quoted in Salon.com, "Oasis is something different...it's possibly our best hope for expanding the downloadable market into more thoughtful, innovative titles."

"Mind Control Software is one of the true innovators in accessible and engaging games for a broad audience," said Kenny Dinkin, vice president and executive producer, PlayFirst. "Their title, Oasis, is a great fit for the PlayFirst portfolio as it breaks new boundaries for downloadable entertainment. Oasis combines the simple game play of Minesweeper with the rich historical enchantment of Civilization. The game allows you to travel back in time 5,000 years in a five minute coffee break."

Today's announcement marks a deepening of the partnership between PlayFirst and Mind Control Software. Mind Control has been developing critically acclaimed PC games since 1994. Its principals were core contributors to award-winning PC games such as Alien Logic as well as top 100 masterpieces such as Thief and System Shock. Oasis marks their second Independent Games Festival victory. In 1999, they won Best Game Design for Resurrection.

"PlayFirst is a new breed of publisher for the popular game category," said Andrew Leker, president of Mind Control. "They fund and foster creative exploration, innovation and freedom in the game development process. Their management, sales and marketing support lets Mind Control focus on what we do best - creating great games."

PlayFirst is a full-service games publisher focused on growing a premiere portfolio of top-tier popular games. Unlike other publishers, distributors and networks, PlayFirst is the first company with the sole purpose of helping top game developers fund, create and distribute next-generation popular games through multiple consumer platforms. PlayFirst games are available from top online game sites and networks, including Big Fish Games, iWin®, MSN® Games, Oberon™ Media, RealArcade®, Shockwave.com™, Trymedia Systems, as well as on www.playfirst.com.

Oasis is expected to launch later this month on major game sites around the world.

About PlayFirst, Inc.

PlayFirst, Inc. publishes popular games targeted at the mass market through all online consumer platforms. As Internet penetration has grown to 90 million users in the U.S. alone, including 30 million broadband customers, the Internet has become a viable distribution outlet for games. PlayFirst was founded in 2004 by veterans of Internet portals, traditional games publishers and technology firms and received venture funding from Mayfield and Trinity Ventures. To learn more, please visit: www.playfirst.com.

About Mind Control Software

Mind Control Software is a ten-year-old company based in San Rafael, CA. We develop simple, elegant games on a variety of platforms, specifically aimed at the casual player. Our games have won multiple awards for excellence and innovation, including the Seamus McNally Game of the Year award for our downloadable PC title Oasis. Our core designers have over 30 years of development experience, and are frequently featured as speakers at developer workshops and conferences. For more information, please visit: www.mind-control.com.

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Megan Novak
Alta Public Relations
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