RICH ROBERTS JOINS PLAYFIRST AS VICE PRESIDENT OF SALES AND BUSINESS DEVELOPMENT

NEW YORK – April 19, 2005 - At the 3rd Annual Games & Mobile Forum PlayFirst, the leading full-service publisher of popular games, today announced that Rich Roberts has joined the company as vice president of sales and business development. A well-known figure in digital entertainment, Mr. Roberts will oversee the overall sales and distribution strategy for PlayFirst games.

"With two decades of experience distributing popular games and consumer entertainment, Rich is a perfect fit for the PlayFirst team," said John Welch, president and chief executive officer, PlayFirst. "Rich brings valued insight on the translation and implementation of company vision into emerging distribution channels for our target market - the popular games audience."

Mr. Roberts joins PlayFirst from Atari where, as vice president of licensing and digital distribution, he led the digital distribution of Atari and Hasbro games. Mr. Roberts propelled the casual games industry forward by establishing a new publishing business for the casual games channel and built new revenue streams for Atari and Hasbro brands through games on demand and download sales programs.

"PlayFirst has a great opportunity to prove itself as a truly unique full-service publisher in the exploding online popular games market," said Mr. Roberts. "From the industry veterans that run the company to its impressive portfolio of breakaway hits, I'm enthusiastic about driving sales and new business strategy for this growing startup."

Prior to Atari, Mr. Roberts managed a profitable distribution sales team and directed the launch of over 200 software titles for Simon & Schuster/Macmillan. Mr. Roberts also held sales and account management positions with Berkeley Systems, Alpha Software, WordStar International, and others. Mr. Roberts is a graduate of Stonehill College with a degree in business administration.

About PlayFirst, Inc.

PlayFirst, Inc. publishes popular downloadable games targeted at the mass market. As global Internet penetration has grown to 900 million users worldwide, including more than 150 million broadband lines, the Internet has become a viable distribution outlet for games. Available on more than 350 sites worldwide, PlayFirst games can be found through channel partners such as Big Fish Games, Boonty, iWin®, MSN® Games, Oberon™ Media, RealArcade®, Shockwave.com, Trymedia Systems, and Yahoo!® Games, as well as on its own site at PlayFirst.com. PlayFirst's first breakaway hit, Diner Dash™, has broken new ground for the popular games market, skyrocketing to the number one most downloaded game on top Internet games destinations. PlayFirst was founded in 2004 by veterans of Internet portals, traditional games publishers and technology firms and received venture funding from Mayfield and Trinity Ventures To learn more, please visit: www.playfirst.com.

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