PlayFirst Signs Acclaimed Developer Wadjet Eye Games to Publishing Deal



SAN FRANCISCO - February 18, 2008 - PlayFirst, Inc., the leading publisher focused exclusively on casual games, today announced a publishing deal with Wadjet Eye Games, an independent game developer that was nominated for "Best New Studio" at the 2007 Game Developer's Conference. Under the terms of the agreement, Wadjet Eye will develop a new casual adventure title to be published by PlayFirst.

"When we first met Wadjet Eye at GDC 2007, we knew we had found a talented independent developer with a similar creative philosophy to ours: the casual games industry needs more innovative games," said Kenny Shea Dinkin, vice president and creative director, PlayFirst. "We look forward to working with Wadjet Eye and creating an imaginative and inventive game that will break the mold."

PlayFirst will fund Wadjet Eye's game development and take the lead over the sales and marketing of the game, allowing Wadjet Eye to focus on game development.

"This partnership with PlayFirst presents a great opportunity for us to make a game that we really want to make," said David Gilbert, chief executive officer, Wadjet Eye Games. "Being an independent developer we've been hampered by low budgets, so this partnership will allow us to focus on what we do best."

To learn about publishing opportunities with PlayFirst please visit the developer site developer.playfirst.com. To schedule a meeting with PlayFirst producers at GDC 2008, please send an email to . For more information about PlayFirst games please visit www.playfirst.com.

About PlayFirst, Inc.
PlayFirst is the leading publisher focused exclusively on casual games. Committed to building shared casual game experiences around lasting original brands, PlayFirst games are rich in gameplay, story and character. PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash® franchise, as well as top-selling games such as Wedding Dash™, Chocolatier®, and Dream Chronicles™. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit www.playfirst.com and www.dinerdash.com.

PlayFirst, Diner Dash, Wedding Dash, Chocolatier, Dream Chronicles, and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst, Diner Dash, and Chocolatier are registered in the U.S.

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Caitlin Davis
Three-Forty for PlayFirst, Inc.
(415) 644-5830
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Kirem Marnett
PlayFirst, Inc.
(415) 874-2665
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