PLAYFIRST™ PARTNERS WITH WILDTANGENT® FOR WORLDWIDE LICENSING AND DISTRIBUTION

SAN FRANCISCO - August 16, 2005 - PlayFirst™, a leading full-service publisher of popular games, today announced a global licensing and distribution deal with WildTangent®, a leading publisher of online games. Under terms of the agreement, WildTangent will feature PlayFirst's portfolio of downloadable games - including the award-winning Oasis™ from developer Mind Control Software and the hit game, Diner Dash™, from gameLab - on its popular game portal, WildGames™ (www.wildgames.com). The partnership will expand the reach of both parties to new audiences.

"Whether it's offering women an empowered heroine, such as Flo from Diner Dash, or reinventing classic board games with Chessmaster Challenge, PlayFirst's broadly creative portfolio offers something for everyone," said Sean Vanderdasson, vice president of marketing, WildTangent. "PlayFirst's targeted titles are a perfect addition to the WildTangent line-up."

WildTangent will help PlayFirst reach new audiences by including PlayFirst games in its PC OEM solution, Game Console. As part of WildTangent's existing OEM relationships, trial versions of PlayFirst titles will be pre-loaded on new computers beginning in 2006.

"The PC OEM arrangement with WildTangent will help PlayFirst reach its target audience - the mass market - in a whole new way," said Rich Roberts, vice president of sales and business development, PlayFirst. "Many people still don't realize they can turn to the Internet to find great games. By bringing ours to the desktops of new PCs, we educate these consumers about the downloadable model plus the level of quality and fun they should come to expect from publishers."

This partnership marks the collaboration of two key players in the casual games industry which has grown from no revenue only four years ago to more than $200 million today. According to the industry analyst firm IDC, casual games are expected to break the $1 billion mark by 2008. As partners, PlayFirst and WildTangent share the vision of bringing refreshing, top-quality games to the casual gaming audience - a group that includes women, men, girls and boys at all levels of playing experience.

About PlayFirst, Inc.

PlayFirst is the leading full-service publisher of popular video games for the mass market; publishing accessible titles via more than 450 of the world's top online game destinations. PlayFirst designs games for the rest of us - titles that appeal to women, families, seniors and other consumer audiences often ignored by traditional video game publishers. PlayFirst provides independent game developers the end-to-end support they need to create diverse, next generation games: funding from concept, creative collaboration, technical services, research, marketing and a suite of business services. For distributors, retailers and e-tailers, PlayFirst offers a pipeline of premium games tested and targeted at the mass market. PlayFirst's runaway hit, Diner Dash, created by the award-winning studio, gameLab, broke new ground for the popular games market, skyrocketing to the No. 1 most downloaded game on top Internet game destinations. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. For more information about PlayFirst visit www.playfirst.com.

About WildTangent

WildTangent is the leading online game publisher. The company's Web Driver platform, comprised of authoring, compression and delivery technologies, with over 100 million users and growing, is the most ubiquitous online gaming platform on the market today. WildTangent's business is comprised of online game sales to consumers and 'advertising through games' solutions to leading brand marketers.

WildTangent operates WildGames.com, a leading online games property, where it publishes hundreds of the top selling online titles from its own WildStudios, as well as the other leading casual game developers. WildTangent also ships a desktop and laptop version of WildGames from the factory with all consumer PCs of several of the leading brands including HP and Compaq. WildTangent can be found online at http://www.wildtangent.com.

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