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It does go on and on for as long as you keep your villagers alive, even after you've completed all the tasks etc. I at one point had 90 villagers (which I believe is what the maximum is) and they just kept repopulationg whenever one died. If you like this game I recommend the 2nd one as it's more challenging and there's a bit more to do in it. The third one is good too although I've never got even close to the end on it.
Debz :)