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I too got experts in all the levels. I would advise you to upgrade the machines as soon as possible. Then from the second shop you would have the manaquin. Use is wisely. I used to make my first few visitors wait until and unless I had put up a dress on the manaquin. You can keep one evening gown or a shirt and a skirt or pants. Then before bringing in your first customers make sure that you have the same dress on display as your manaquin. If someone will buy that dress then you would get double the actual amount of that money and the fat ladies generally buy that dress only. Also buy an accessory in the starting also as this will give you a lot of money. Next if you can serve 3 customers at a time then place a particular color's customer on a particular dias only. For example if you had placed blue one on dias 1, Green one on dias 2 and red one on dias 3 then even though dias 1 is empty and dias 3 is full place a red customer on dias 3 only. In this game you can get color bonuses upto 10-15 customers. So if you would place your 10nt blue customer on dias 1 without breaking the chain then for that particular customer only you can get 100$ as bonus. So think about this. Buy the water upgrade also early because this would help you when you want to implement the color bonus thing as explained early because sometimes you have customers who have just 1 heart. Next you dont lose any money if you lose any customer except the fashion designer one(the bald man). so dont worry if you are about to lose a cusromer. You can affort to lose a customer but you cannot afford to break a color chain. And at last if you have a few empty space in your display case and if you last customer has ordered an expensive dress and if you have the fastest machine then, you can just make 2 such dresses put one on the manaquin and then ring the bill. This way you would get double the actual amount of the dress. I hope this would help you.