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I've beaten it about 5 times now....can you tell I love this game?

Here is what I did my first time around. Each new city, I would buy enough to make 10 or 15 potions. Price them at about 5-10 beans over the minimum price. Do the marketing/advertising at flyers. Then do research so that the next potion is researched in 5 days. I'd then take a loan out for the max amount, and upgrade my potion maker, my spells so I can right click to stop the good mouthing of competitors, and increase warehouse space, possilby entertainment if I had enough.

Once you run out of money (may have to decrease advertising, and eventually research, then you run completely out of money) the Fairy Godmother pays off the loan shark one time per city. So your debt is wiped away. And by then I usually have the 2nd potion, and the competitors don't have it yet. Then I can start managing my beans :)

That's how I won the first time.

Second and subsequent times, I borrow barely any, only when needed, and pay back whatever I can at the start of each day. Took practice, but it works :)