Last updated April, 23, 2014
Welcome to PlayFirst.com!
OUR PRIVACY COMMITMENT
Your California Privacy Rights
TABLE OF CONTENTS
Q2. What types of personal information do we collect about our guests?
Q3. How is your personal information used and shared?
Q4. What choices do you have about the collection, use, and sharing of your personal information?
Q5. What kinds of security measures do we take to safeguard your personal information?
Q6. How can you update your personal information and profile?
Q2 What types of personal information do we collect about our guests?
Personal information is information that identifies you and may be used to contact you. We don't require personal information to access our website, but if you prefer not to disclose personal information, you may not be able to enjoy certain features of our website.
Information You Provide to Us
We will collect personal information from you when you use certain features on our website. For example, we collect personal information when you:
create an account
subscribe to our newsletter or other promotions
use "Tell a Friend" features
create a public profile
make a purchase or send a gift
participate in promotions
post on our forums or participate in our chat rooms or use our tips feature
submit a game
submit a game review
submit a high score
participate in our survey or provide feedback
sign up to participate in our beta program ("FirstPeek")
contact us (such as to report abuse or to submit customer service request)
Depending on the activity, this information may include:
e-mail address (both your address and the recipient address for gift purchases and Tell a Friend)
credit card information
instant messenger ID
unique computer ID number (used for registering trial periods)
other comments that you provide to us
Additionally, we may also collect other types of information (known as demographic information) such as your date of birth, gender, hobbies, occupation, resume, company info, or computer or game related information. This demographic information may be associated with your personal information. Date of birth may be used to ensure compliance with applicable laws.
Information Collected Through Technology
When you visit our website, we passively collect information through technology to enhance the functionality of our website and games. We collect information through technology in the following ways:
To optimize our website, when you visit our website we automatically collect and store: the Uniform Resource Locator (URL) of the website from which you linked directly to our website; the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our sites; and the URL of your destination after you leave our website.
Google Analytics: We are working with a service-provider, Google Analytics, that assists us in better understanding your use of our websites. PlayFirst will place cookies on your computer upon a visit to our site to collect information and we share that information with Google Analytics through certain technical means (see below). Blocking cookies served from third party domains will not block the technology used to collect this information. The information Google Analytics collects educates us on such things as search engine referral, how you navigate around our site, traffic driven by banner ads, responses to email, unique visitor identification, and product browsing and purchasing information, and allows us to better serve your interests and provide you with more personalized product offerings. PlayFirst does not allow Google Analytics to collect the following personal information about its users: full name, credit card number, username, complete birth-date, mailing address, phone number or password information. Google Analytics analyzes the information it collects on our behalf and returns its analysis to us through a secure web connection. Other than allowing use of collected data on an aggregate basis, Google Analytics is contractually required to maintain all information collected and its analyses in confidence. You have the option to deactivate Google Analytics tracking–see below to learn about your options.
We and our service provider Google Analytics use "Clear GIFs" to analyze traffic on our websites, and within HTML e-mails to determine whether the e-mails have been opened. Clear GIFs (also called Web Beacons, or Web Bugs) are small images embedded on web-pages and in email communications. We do not use clear GIFS to collect or store any of your personal information.
We incorporate in some games an "Online Service" to enable access from within the game to our website and online services including profiles, medals and badges, chat, player matching, high scores and other online or multiplayer functionality between one or more users. The Online Service is downloaded and installed with some games and accesses our website to provide its functionality; accordingly this Online Service is part of our website. Use of the Online Service is optional and is not required to play the game except to use those functions which must connect to our website or the Internet such as chat, online store, and multiplayer game play. PlayFirst collects, through its logs, all your activities during your use of the Online Service, including, but not limited to click paths, chat, advertising, purchase, and multiplayer game play information. If you make a purchase in an online store within the game, PlayFirst will collect information such as the billing address, credit card information, items browsed, and your prior purchases. This information will be tied to a unique computer ID that will be assigned to your computer when you use the Online Service (and if you are logged in through a PlayFirst Account, your PlayFirst Account). Some features of the Online Service may require that you have a PlayFirst Account before its use. This information may be used by us to enable the Online Service to function, identify abuse, ensure compliance with our Terms of Service, and to understand patterns of play behavior in order to provide better services to the visitors of our Site. You must be at least 13 years old to use the Online Service.
Purchase Through Third-Party Sites. We may refer you to our distribution partners such as the iTune App Store, Amazon when you wish to make a purchase or learn more about our games. In those instances, your purchase and access of the games will be subject to our distribution partners’ privacy policies.
Social Log-In. We may allow you to log into our Site or access the Services by using your log-in information from social network sites such as Facebook and Twitter (“Social Log-In”). If you choose to log into our Site or Services using your Social Log-In, then we may gain access to information that you have stored with such social network sites. We may also include certain functionalities that are integrated with such social network sites. Your use of such functionalities is further subject to the privacy policies of such social network sites.
Q3 How is your personal information used and shared?
A3 Whatever the purpose may be, we will only collect information to the extent reasonably necessary to fulfill your requests and our business objectives. For example, we use personal information submitted through a job application to evaluate your candidacy, or, we use an email address obtained from the newsletter registration to deliver the newsletter emails.
PlayFirst Activities and Updates
We use your personal information to:
- respond to your requests for information and newsletters,
- provide you with access to games and services,
- notify you of changes to your tip requests,
- provide product support, customer services and other communications related to your transactions on our website or with our products (e.g., reminders about posting you have made, expirations of postings you have made, or updates to software you have licensed),
- determine if you are eligible to receive certain products, services or promotions,
- respond to your FirstPeek feedback,
- provide you with additional information that may be of interest, including marketing materials, and
- support other everyday business purposes, such as product development, job applications, and website administration.
Sharing of Information with Third Parties
Other than as described below with respect to PlayFirst service providers, we do not generally sell, trade, rent or share your personal information with third parties without your express consent, though we may directly pass onto you information from third parties that we think may be of interest. Only when you expressly opt-in to receive communications, such as through a check-box, from selected third parties whose products or services PlayFirst thinks might be of interest to you, will we share your e-mail address with those parties.
Public Display of Information
If you participate in chat, online forums, tips, have a public profile, or post your high scores, your username will be visible to the public. You may also display your name, contact info through some of these services. In addition, our chat, tips and forums allow you to communicate with members of the online community. Whenever you give out information in public areas, that information can be collected and used by people you do not know so you should not give out personal information.
We occasionally employ other companies to perform services necessary to our internal operations. For example, we may partner with other companies to fulfill an order for games, deliver promotional emails, or provide customer service. While providing services for us, these companies may access your personal information, and are required to use it solely as directed by us for the purpose of our requested service. These companies are obligated to maintain your personal information in confidence. We may also provide postal addresses to the U.S. Post Office or other couriers for delivery purposes.
When you use PlayFirst website or download a PlayFirst mobile application by or through a third-party platform (such as Facebook), you allow us to access and collect certain information from such platform account. You also allow us to access and share information contained in cookies placed on your device by such platform as permitted by the terms of your agreement and privacy setting with such platform.
Purchase or Sale of Businesses
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others
We may take your personal information and make it non-personally identifiable. We do this either by combining it with information about other individuals (aggregating your information with information about other individuals), and by removing characteristics (e.g., your name) that make the information personally identifiable to you. This process is known as de-personalizing your information. We may use de-personalized information in any way and share it with third parties.
Q4 What choices do you have about the collection, use, and sharing of your personal information?
When you create a PlayFirst Account, we give you the option to receive communications from us or selected third parties. You can change your preference at any time by accessing your account.
If you signed up to receive newsletters or other emails from us, you can opt-out any time simply by clicking the unsubscribe link at the bottom of the message, or by sending an email to our online customer support. If you have opted-out from receiving communications from us, we may share that information with the third parties who perform services on our behalf so that they do not contact you on our behalf. Note that you may have more than one email option (e.g., both newsletters and promotions) and unsubscribing from one will not unsubscribe you from the others. You may change these options by accessing your account or through our support form http://support.playfirst.com/
As a visitor to PlayFirst.com, you have the option to deactivate the ability of Google Analytics to analyze your browsing and purchasing behavior on our site. You may also choose to continue to benefit from the improved shopping experience which the Google Analytics analysis allows us to provide to you, but maintain anonymity. If you delete your cookies, you will need to opt-out again. To learn more about the various levels of privacy and confidentiality you can select with respect to Google Analytics and to exercise your choice, click here.
Your California Privacy Rights
If you would like to know
the categories of personal information that we disclosed in the prior calendar year to such third parties about you for the purposes of the third parties' marketing, and/or
the names and addresses of such third parties, please contact us through our support form at http://support.playfirst.com
Attn.: Legal Counsel
303 2nd Street, Suite 520
San Francisco, CA 94107
Email Address: Privacy@playfirst.com
Phone Number: (415) 848-5800.
Q5 What kinds of security measures do we take to safeguard your personal information?
The security and confidentiality of your information is extremely important to us. That's why we have technical, administrative, and physical security measures in place to protect your personal information from unauthorized access and improper use. Web user data is stored behind a firewall, and is only accessible to authorized employees. In addition, we encrypt the transfers of sensitive personal information. We also review our security procedures periodically to consider appropriate new technology and updated methods. But, despite our reasonable efforts, no security measure is ever perfect or impenetrable.
Q6 How can you update your personal information and profile?
You may update or delete your personal information or modify your account preferences by accessing the account area of our website. If you wish to delete your e-mail address from our system, your account will also need to be deleted. You may also contact us directly to make changes or ask questions about your account through our support form.
Attn.: Legal Counsel
303, 2nd Street, Suite 520
San Francisco, CA 94107
Email Address: Privacy@playfirst.com
Phone Number: (415) 848-5800
Any personal information you provide to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you request it.