it's not just about the munny, altho the fairy godmother makes it clear from the very start that it is. there's a whole lot of other fun stuff to do aside from stocking your ingredients and selling potions, like casting spells on your customers, maybe even getting your goons to "persuade" more to buy at your shop. there are fun times to be had with this game, especially if you're into the simulation thing. it's really awesome how you get to read villager's thoughts too!